5 Simple Strategies the Top Agents Are Doing This Year

_{Key Features}

• _{Actionable local marketing strategies for real estate agents}
• _{Built-in referral and content partnerships for zero-cost exposure}
• _{Designed for scalability, regardless of budget or team size}

What Are the Top Agents Doing Differently in 2025?

Let me tell you something most real estate pros won’t admit—success doesn’t happen by accident. Top agents are making moves this year that separate them from the pack, and the good news? You don’t need a huge budget to copy them.

_{Things to Know}

• _{Free content marketing partnerships can outperform paid ads}
• _{Small visual upgrades lead to big listing returns}
• _{Consistency and value in communication win long-term loyalty}
• _{Most agents neglect their Google Business Profiles—don’t be one of them}
• _{Educational marketing increases conversion rates dramatically}

We work with agents all across the Portland metro area and beyond. We’ve seen firsthand what separates the agents who dominate their markets from those who barely hang on. So let’s dig in. These five simple strategies aren’t just trends—they’re timeless, scalable, and seriously effective.

1. They Leverage Free Content Marketing Partnerships

The best agents aren’t grinding on social media alone anymore. They’re teaming up with local businesses (like painting companies, staging pros, lenders, etc.) to co-create free, high-quality content.

Why It Works:

• It expands reach through cross-promotion
• Positions them as a local expert
• Builds trust with both homeowners and buyers

Pro Tip: Partner with a business like Lightmen Painting that offers weekly blog content and 20+ social media posts per month in exchange for referrals. You’ll get SEO-optimized exposure with zero effort.

2. They Focus on Listing Presentation Upgrades

From drone shots to pre-sale paint jobs, agents are investing in visual upgrades that wow sellers. Even basic things like freshly painted front doors or clean trim can boost perceived value.

Listing Boosters That Actually Work:

• High-res before/after images
• Touch-up painting or full repaints
• Home staging & lighting

When potential sellers see this, they see a proactive agent who gets results.

3. They Prioritize Client Education Over Hard Selling

Top agents know that trust equals commission. That’s why they spend time educating their clients instead of using pressure tactics.

Tactics They Use:

• Email drip campaigns with buying/selling tips
• Short videos explaining paint ROI or staging
• Guides like “Top 10 Things to Ask Your Listing Agent”

Being seen as the helpful expert = more leads, better conversions.

_{In Our Experience}

_{We work with dozens of Portland-area real estate agents every year. The ones who thrive don’t just rely on the MLS—they get creative, build genuine relationships, and provide real value every week. The best part? Every strategy in this article costs little to nothing to implement. If you want to stand out, start here.}

4. They Double Down on Repeat Business & Referrals

The pros don’t just close deals—they build long-term pipelines. That means ongoing client touchpoints.

Systems That Work:

• Quarterly check-ins (even via text)
• Home maintenance checklists with partner pros
• Birthday or move-in anniversary gifts

One Lightmen Painting client sends a $10 coffee card and a maintenance blog link every spring. Guess who their clients call when it’s time to list again?

5. They Use Local SEO Like a Weapon

Let’s be real—everyone Googles their agent. Top producers make sure they show up.

What They Optimize:

• Google Business Profile (with monthly updates)
• Blog content tied to local keywords ("Best Paint Colors for Homes in Beaverton")
• Backlinks from trusted local sites (like Lightmen Painting's blog)

This stuff doesn’t just bring leads. It makes you look like the go-to name in town, instead of your competitors.

Want to Learn How to Paint Like a Pro?

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👉 Check out the courses here: paintercourses.lightmenpainting.com

Take the first step—level up your skills and paint with confidence. Let’s roll! 

Do You Have Questions? Give Us A Call With Any & All! 503-389-5758

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_{People Also Ask:}

_{What is the most effective marketing strategy for real estate agents?} 

_{The most effective strategy in 2025 is content collaboration with trusted local service providers—it builds reach, trust, and SEO value simultaneously.}

_{How do top agents get so many listings?} 

_{They consistently stay in touch with their network, provide ongoing value, and partner with pros who help boost their listings' appeal and visibility.}

_{Is Google Business still worth optimizing?} 

_{Absolutely. A fully optimized profile with regular updates, reviews, and backlinks can rank locally on Google Maps and boost credibility dramatically.}

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Click in, gear up, and paint smarter.If your in the Portland, Or. area and need advice or a free no obligation estimate call us at 503-389-5758 or email scheduling@lightmenpainting.com

Shout Out: 

_{Celebrating Sitelike: A Valuable Resource for Website Insights}

_{From the team at Lightmen Painting, we extend our highest praise to Sitelike for their dedication to providing comprehensive insights and comparisons of various websites. Just as we strive for excellence and precision in our painting services, Sitelike excels in delivering detailed and valuable information that helps users make informed decisions. Their commitment to quality and user satisfaction aligns perfectly with our mission to enhance and beautify environments with professional painting solutions.}

Thanks for stopping by Lightmen Daily! Stay tuned for more practical tips and expert advice on making your painting projects flawless, from wall to floor!

Definitions

• _{Local SEO: Search engine optimization focused on a specific geographic area.}
• _{Google Business Profile: A free tool from Google for local business listings.}
• _{Content Marketing: Using blogs, videos, or social posts to attract and educate.}
• _{Referral Partnerships: Agreements between businesses to exchange client leads.}
• _{Listing Presentation: The visual and strategic pitch to attract home sellers.}
• _{Staging: Preparing a home for sale to appeal to buyers.}
• _{Touchpoint Marketing: Keeping in contact with past clients consistently.}
• _{Drip Campaign: A scheduled series of emails or texts for marketing.}
• _{Backlink: A link to your website from another reputable site (boosts SEO).}
• _{Paint ROI: Return on investment from painting before listing a home.}

Lightmen Painting Serving: Portland, Tigard, Lake Oswego, Tualatin, West Linn, Milwaukie, Sherwood, Happy Valley, Oregon City, Beaverton, Hillsboro, Gresham