F.A.Q

We’re building 1Stroke, the all-in-one operating system for painting companies — plus a national operator network powered by membership programs, automation, and digital assets.
It’s a SaaS + licensing + services ecosystem with recurring revenue at its core.

It’s a $57B underserved industry with no national standard, no dominant software, and no training infrastructure.
When an industry is this fragmented, the first player to unify systems wins.

We already built:

• 300+ SOPs
• 45 training courses
• full operator model
• membership ecosystem
• formulas, systems, scripts, automations
• digital assets
• the branding and operational infrastructure

Most startups raise money just to build these things — ours are done.

Because painting is:

• fragmented
• hyper-local
• operationally complex
• tough to systemize
• not an obvious tech startup category

Tech founders avoid it.
Contractors can’t code.
We bridge both worlds.

Painting companies lack:

• training
• systems
• automation
• retention tools
• recurring revenue
• scaling paths

We provide a unified platform + operator model that solves all of these at once.

We have five revenue lines:

1. SaaS subscriptions
2. Membership programs (ECC, ACE, LEAP)
3. Operator profit share
4. Digital product sales
5. Local painting margins

Recurring revenue grows with every operator & membership.

No.
It is a licensing + operator model that avoids franchise regulation while preserving national expansion.

To become the dominant operating system for painting companies nationally, with an operator network similar to franchising but more efficient.

Painting services: $57B
Home services SaaS: $13B
Maintenance memberships: multi-billion, growing 22% annually
Combined TAM: $70B+

Residential and commercial repaint demand is growing due to:

• aging homes
• remote work
• deferred maintenance
• homeowner subscription adoption
• commercial asset finance cycles

This is not a shrinking industry.

• Jobber (general field SaaS)
• ServiceTitan (HVAC-focused)
• A few small painting CRMs

None offer:

• operator programs
• membership ecosystems
• training libraries
• digital asset ecosystems
• a unified expansion model

We’re the first “full stack.”

• Proprietary operator model
• 300+ SOPs & playbooks
• Server-side formulas
• Training center
• Membership programs
• Digital asset ecosystem
• Local painting brand proof
• First-mover advantage

The moat is depth + integration, not a single feature.

• Supabase (Postgres + RLS)
• Lovable.dev (frontend builder)
• Relevance AI / Make
• Stripe
• Resend

It’s a stable, high-velocity default stack.

Almost none — because we’re not building from scratch.
Our biggest risk is feature prioritization, not technical feasibility.

We use low-code where possible and keep all proprietary logic server-side so we only build what needs to be custom.

Supabase uses enterprise-grade RLS.
All proprietary formulas are in locked edge functions.
Operators never see internal logic.

Not at scale — this raise funds the operator onboarding + full platform launch.

• Operators want predictable income
• Contractors want systems
• Homeowners want memberships
• Commercial clients want predictable maintenance
• Painters want training

Demand is proven across all verticals.

6-channel GTM:

1. Local operations
2. Operators
3. Cold email (ServiceMail)
4. SEO engine
5. Digital product sales
6. Social/media content

Low.
Operators and memberships shoulder CAC, not SaaS.

We offer:

• systems
• brand
• training
• support
• leads
• membership revenue
• profit share

They get a business-in-a-box.

Operators have:

• guaranteed revenue paths
• strong incentives
• territory rights
• training
• systems
• ongoing support

Churn is structurally low.

18 months with a $165K raise.

Conservative case: Month 15
Best case: Month 11

National painting operator network = $20–$40M potential
Software + digital = $10–$30M
Memberships = $10–$25M
Combined enterprise potential: $40M–$90M

Likely acquirers:

• Jobber
• ServiceTitan
• Thumbtack
• Home Advisor / Angi
• GoHighLevel
• Franchise conglomerates

We generate recurring revenue from:

• SaaS
• memberships
• operators
• digital assets

Multi-channel revenue protects downside risk.

Operator onboarding pace.
Everything else is already built or de-risked.

We pivot emphasis to:

• digital assets
• SaaS
• direct painting
• consultative training
• regional licensing

The ecosystem still produces revenue.

A large competitor could try to enter painting — but building the operational depth we already have would take years.

No — we chose operator states with no licensing requirements and built the program to avoid franchise classification.

Because I’ve lived the problem, built the systems myself, and proven the model inside the industry.
This isn’t theory — this is execution.

To build the first national painting ecosystem:

• SaaS
• operator network
• memberships
• training
• automations
• digital assets

A unified platform with recurring revenue powering the entire industry.