04 May

Key Features:

  • Dual Functionality: The Infinity line from HGTV HOME™ by Sherwin-Williams offers a dual-purpose functionality, acting as both paint and primer. This feature simplifies the painting process by reducing the number of coats needed, which speeds up projects and enhances the paint's adhesion and coverage.
  • Wide Range of Colors and Finishes: The paint line includes the Designer Color Collection, which features a wide array of colors specifically curated for their aesthetic appeal and versatility in home decor. Additionally, it offers various finishes such as matte, eggshell, satin, semi-gloss, and gloss to cater to different decorative preferences and practical needs in different areas of a home.
  • Performance and Durability: The paint is noted for its exceptional durability and color retention, making it suitable for both interior and exterior use. It is especially praised for its ability to withstand harsh conditions and maintain its aesthetic quality over time, reducing the need for frequent touch-ups or repaints.

HGTV HOME™ by Sherwin-Williams Paint Review

A Collaboration of Style and Quality

The HGTV HOME™ by Sherwin-Williams paint line represents a unique collaboration between two powerhouse brands: Sherwin-Williams, a leader in paint and coatings, and HGTV, a major player in home decoration and design. This partnership has given rise to a collection of paint products designed to bring the expertise of HGTV into consumers' homes, coupled with the quality assurance of Sherwin-Williams.

Understanding Consumer Needs in Paint Products

When selecting paint, consumers typically prioritize several key factors:

  • Quality: The paint should hold up over time, resisting wear and tear under a variety of conditions. This includes maintaining its finish and color integrity despite exposure to sunlight, cleaning products, and everyday household activities.
  • Durability: High durability is essential for paint, especially in high-traffic areas or in rooms like kitchens and bathrooms where humidity and temperature changes are frequent. Durable paint ensures that walls look freshly painted for longer, minimizing the need for frequent touch-ups or repainting.
  • Ease of Use: From application to cleanup, the paint should be user-friendly. This means it should apply smoothly, cover evenly, and require minimal preparation or specialized knowledge. Easy cleanup, typically with soap and water, is also a significant plus.
  • Aesthetic Appeal: Last but not least, the paint should look good. This encompasses not only a wide selection of colors but also the types of finishes available, which should cater to various design preferences and functional needs.

In this review, we'll explore how the HGTV HOME™ by Sherwin-Williams line meets these consumer expectations, examining its offerings through the lens of performance, aesthetic diversity, and user satisfaction. 

hgtv poertland oregon

Key Features of HGTV HOME™ by Sherwin-Williams Paint

Infinity Paint Line: Dual Functionality and Superior Application

One of the standout offerings from the HGTV HOME™ by Sherwin-Williams paint collection is the Infinity line. This product line is engineered with a dual-purpose approach, serving both as a paint and a primer. This dual functionality not only streamlines the painting process by reducing the number of coats needed but also ensures superior adhesion and coverage, enhancing the paint’s overall performance.

Consistency and Ease of Application: The Infinity line is formulated to offer a smooth, consistent application that helps to minimize drips and messes during the painting process. This viscosity is key in preventing runs and sags, making it easier for both DIY enthusiasts and professional painters to achieve a clean, flawless finish. The paint's formulation allows it to spread evenly, covering large areas efficiently while providing excellent opacity to hide the previous colors or marks.

Color and Finish Options

Designer Color Collection: The HGTV HOME™ by Sherwin-Williams line includes the specially curated Designer Color Collection, which features a wide range of colors chosen for their aesthetic appeal and versatility in home decor. This collection is designed to help homeowners create cohesive color schemes throughout their homes, with colors that are harmonious and flow seamlessly from room to room.

Variety of Finishes: In addition to a broad color palette, the HGTV HOME™ line offers several finishes, catering to different aesthetic preferences and practical applications. Whether you're looking for a matte finish for a contemporary look or a glossy finish for durability in high-traffic areas, this line has you covered. The available finishes include:

  • Flat/Matte: Ideal for hiding surface imperfections and providing a modern look.
  • Eggshell and Satin: Perfect for living rooms and bedrooms where a subtle sheen is desirable without the high shine.
  • Semi-Gloss and Gloss: Excellent choices for areas that require easy cleaning and high durability, such as kitchens and bathrooms.

Each finish is formulated to provide specific benefits, such as durability in high-moisture environments or scrub resistance in high-traffic areas, ensuring that there is an ideal option for every part of the home. 

In Our Experience:

"HGTV HOME™ by Sherwin-Williams combines style and durability, offering a high-quality paint line developed in collaboration with HGTV. This collection excels in ease of use, aesthetic appeal, and longevity, featuring the Infinity line that doubles as paint and primer for superior coverage and adhesion. With a variety of color choices and finishes, it meets the needs of both interior and exterior applications. While praised for its affordability and quality, it also faces some limitations in extreme conditions. Ideal for DIY enthusiasts, HGTV HOME™ by Sherwin-Williams offers a balance of cost-effectiveness and performance, making it a smart choice for home renovation projects."

Performance and Durability of HGTV HOME™ by Sherwin-Williams Paint

Paint Coverage Quality and Longevity

Paint Coverage Quality: The HGTV HOME™ by Sherwin-Williamsparticularly the Infinity line, is noted for its exceptional coverage. Typically, this paint acts as both a primer and a topcoat, which allows for fewer coats to achieve a complete, even coverage. Most users find that two coats are sufficient to achieve optimal results, even when covering darker shades with lighter ones. The paint's high-quality pigments and built-in primer contribute to its superior covering capabilities, ensuring a smooth and vibrant finish.

Longevity of the Paint Finish: Longevity is a crucial aspect of paint performance, and HGTV HOME™ by Sherwin-Williams excels in this area. The paint is designed to resist fading and wear, maintaining its color and finish over time even in areas exposed to sunlight or high traffic. The durability of the Infinity line, for example, is enhanced by its mold and mildew-resistant properties, making it an excellent choice for both interior and exterior applications. This resilience translates into a longer-lasting finish that reduces the need for frequent touch-ups or repainting.

Consumer Feedback and Reviews

Summary of Customer Reviews: Consumer feedback for HGTV HOME™ by Sherwin-Williams is generally positive, with many customers expressing satisfaction with the paint’s ease of application and the beautiful finish it provides. Users often highlight the paint's ability to cover in fewer coats and its durability in various conditions, underscoring its value for both DIY and professional projects.

Comparison to Other Sherwin-Williams Lines: When compared to other Sherwin-Williams lines, such as the renowned Duration series, HGTV HOME™ holds its own in terms of quality and performance. While Duration is often favored for its extreme durability in outdoor environments and high-traffic areas, HGTV HOME™ is praised for its aesthetic qualities and overall reliability. Customers often choose HGTV HOME™ for its balance of performance and price, making it a go-to for residential painting projects where both cost and quality are considered. 

infinity paint by hgtv portland oregon

Pros and Cons of HGTV HOME™ by Sherwin-Williams Paint

Advantages and Drawbacks


  • Cost-Effectiveness: One of the most significant advantages of HGTV HOME™ by Sherwin-Williams is its affordability combined with high quality. It offers a premium finish at a price point that is generally more accessible than some of the other high-end paints offered by Sherwin-Williams, making it an excellent choice for budget-conscious consumers who do not want to compromise on quality.
  • High-Quality Finish: Users consistently report that HGTV HOME™ provides a smooth, rich finish that rivals more expensive paints. The inclusion of paint and primer in one product also enhances the overall appearance, reducing imperfections and ensuring a more uniform coat.
  • Wide Range of Colors: HGTV HOME™ offers a diverse palette developed in collaboration with HGTV, ensuring trendy and wide-ranging color options that suit various home styles and preferences.

Potential Drawbacks:

  • Limitations in Application: While HGTV HOME™ is versatile, some users note that it may not perform as well in extremely humid conditions or on surfaces that require specialized treatments, such as highly glossy surfaces without proper preparation.
  • Availability Issues: Because HGTV HOME™ is a collaboration specifically between Sherwin-Williams and HGTV, it might not be as readily available in non-Sherwin-Williams stores, which could limit accessibility for some consumers.

Best Use Cases for HGTV HOME™ Paint

Ideal Scenarios for Use:

  • Interior Walls and Ceilings: HGTV HOME™ paint is particularly well-suited for interior walls and ceilings due to its excellent coverage and beautiful finish. It works exceptionally well in living rooms, bedrooms, and dining areas where a durable and attractive finish is desired.
  • Exterior Applications: For exteriors, the paint’s built-in primer and moisture resistance make it suitable for siding and trim, especially in mild to moderate climates. It helps protect against the elements while providing a color-rich finish that enhances curb appeal.

Tips for First-Time Users:

  • Proper Surface Preparation: Ensure the best results by properly preparing the surface before painting. Clean the walls, sand if necessary, and make sure they are dry and free of grease or other residues.
  • Use High-Quality Tools: Pair HGTV HOME™ paint with high-quality brushes and rollers for the most professional-looking finish. High-quality tools help the paint go on smoother and more evenly.
  • Multiple Coats: Depending on the color and surface, you might need more than one coat to achieve optimal coverage and color richness. Always allow adequate drying time between coats as recommended.

hgtv at lowe's by sherwin williams

Final Verdict: Is HGTV HOME™ Worth It?

Overall Assessment and Market Comparison

For DIY home renovators, choosing the right paint can significantly impact the outcome and satisfaction of a project. HGTV HOME™ by Sherwin-Williams offers several compelling features that make it a considerable option for those looking to combine quality and affordability.

Is HGTV HOME™ a Good Investment? HGTV HOME™ stands out for its excellent value proposition, combining Sherwin-Williams' reputation for quality with the accessible pricing and design expertise of HGTV. This paint line is particularly appealing to DIY enthusiasts who seek a balance between cost and quality. It offers good coverage, a wide range of designer-inspired colors, and the convenience of a paint-and-primer combo, which are all attractive features for home renovation projects.

Comparison with Market Competitors 

When compared to other brands in the market, HGTV HOME™ holds its own, particularly against similarly priced options. It typically surpasses budget brands in terms of durability and finish quality. While it may not always match the performance of higher-end lines like Sherwin-Williams' own Duration or Benjamin Moore's Regal series, it certainly provides sufficient quality for most interior and exterior painting needs, making it a worthy choice for cost-conscious renovators.

In conclusion, HGTV HOME™ by Sherwin-Williams effectively meets the needs of those looking to undertake home improvement projects without breaking the bank. It provides a robust selection of colors, ease of use, and a satisfactory level of durability that makes it a smart choice for DIY projects.

Recap of Key Points:

  • Quality and Affordability: Offers a great mix of Sherwin-Williams quality at a more accessible price point.
  • Ease of Application: Paint and primer in one, providing convenience and saving time.
  • Aesthetic Appeal: Wide range of colors inspired by the latest home design trends.

Final Thoughts on Choosing the Right Paint 

Choosing the right paint involves balancing quality, performance, and budget. HGTV HOME™ by Sherwin-Williams is an excellent option for those who prioritize a blend of these aspects. However, for projects requiring the highest durability or specific performance features, exploring more specialized products may be worthwhile.


Ready to transform your home with a fresh coat of paint? Consider HGTV HOME™ by Sherwin-Williams for your next renovation project. Explore the wide range of colors and finishes available that can bring your home improvement visions to life. For more detailed guidance or to discuss your specific painting needs, visit Lightmen Painting. Our experts are here to help you make the best choice for your project, ensuring results you'll love for years to come.


People Also Ask:

What makes HGTV HOME™ by Sherwin-Williams paint particularly suitable for DIY projects?

HGTV HOME™ by Sherwin-Williams paint is especially suited for DIY projects due to its ease of use and the dual functionality of products like the Infinity line, which serves as both paint and primer. This reduces the need for multiple products and simplifies the painting process, ensuring smooth application and coverage. Additionally, the paint's quick-drying nature and easy cleanup make it ideal for DIY enthusiasts who value convenience and efficiency in their painting projects.

How does the Infinity line from HGTV HOME™ by Sherwin-Williams enhance paint application?

The Infinity line is formulated to offer superior adhesion and coverage, which helps minimize drips and messes during the painting process. This viscosity is crucial in preventing runs and sags, allowing for a clean, flawless finish. The paint spreads evenly, covers large areas efficiently, and provides excellent opacity, which is particularly beneficial for covering previous colors or marks on walls.

What are the aesthetic benefits of using HGTV HOME™ by Sherwin-Williams paint in home decor?

HGTV HOME™ by Sherwin-Williams offers a Designer Color Collection that includes a wide range of colors chosen for their aesthetic appeal and versatility in home decor. This collection helps homeowners create cohesive color schemes throughout their homes, with colors that flow seamlessly from room to room. Additionally, the line offers various finishes—from matte to glossy—catering to different design preferences and practical applications, enhancing the visual appeal and functional adaptability of interior spaces.


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If your in the Portland, Or. area and need advice or a free no obligation estimate call us at 503-389-5758 or email scheduling@lightmenpainting.com

Shout Out: 

Celebrating Portland International Raceway: A Thrill of Speed and Sport

From the team at Lightmen Painting, we salute Portland International Raceway, a hub of motorsport excitement and community events in Portland. Just as we strive for precision and excellence in our painting services, the raceway delivers high-octane entertainment and sporting events that drive adrenaline and enthusiasm. Portland International Raceway not only serves as a venue for thrilling races but also hosts a variety of community-focused activities, aligning with our commitment to enhancing communal spaces and supporting local engagement through our professional services. 

Thanks for stopping by Lightmen Daily! Stay tuned for more practical tips and expert advice on making your painting projects flawless, from wall to floor!


  1. Water-Based Paints (Latex):
    • Properties: Water-based paints, also known as latex paints, are characterized by their quick-drying nature, ease of cleanup with water and soap, and low odor compared to oil-based paints.
    • Best Uses: Ideal for interior walls and ceilings due to quick drying and minimal odor, as well as exteriors due to quick re-coating and resistance to cracking.
  2. Oil-Based Paints (Alkyd):
    • Properties: Oil-based paints are known for their durability and ability to provide a rich, level finish. They have a slower drying process compared to latex paints, resulting in a smoother appearance.
    • Best Uses: Suitable for trim, moldings, doors, and furniture due to their toughness and durability.
  3. Specialty Paints:
    • Enamel Paint:
      • Features: Known for its hard, durable finish that resists moisture and wear, providing a glossy appearance.
      • Uses: Ideal for high-traffic areas and rooms with high moisture, such as kitchens and bathrooms.
    • Acrylic Paint:
      • Benefits: Water-based with enhanced properties like flexibility and UV resistance, making them suitable for exterior applications.
      • Uses: Excellent for outdoor surfaces that need to withstand the elements.
  4. Paint Finishes:
    • Matte/Flat Finish:
      • Characteristics: Offers a non-reflective appearance that hides surface imperfections and absorbs light.
      • Suitable Environments: Ceilings, adult bedrooms, and low-traffic areas.
    • Eggshell and Satin Finish:
      • Characteristics: Strike a balance between matte and glossier finishes, offering better washability and durability.
      • Suitable Environments: Living rooms, hallways, and entryways.
    • Semi-Gloss and Gloss Finish:
      • Characteristics: Highly durable and reflective, suitable for areas requiring frequent scrubbing.
      • Suitable Environments: Kitchen cabinets, bathrooms, and furniture.
  5. Innovative and Specialized Paints:
    • Chalkboard Paint: Transforms any wall into a writable surface, suitable for kitchens, children's rooms, and artistic spaces.
    • Magnetic Paint: Creates a magnetic surface, useful in home offices or kids' rooms for attaching notes and reminders.
    • Eco-Friendly Options: Low-VOC and zero-VOC paints, as well as natural paints made from clay or milk proteins, offer environmentally friendly alternatives.
  6. Factors to Consider:
    • Surface Material and Location: Consider interior vs. exterior surfaces and the type of material being painted.
    • Weather Conditions and Exposure to Elements: Climate and environmental exposure impact the choice of paint.
    • Desired Longevity and Maintenance Capabilities: Evaluate durability requirements and maintenance levels.
  7. Color Selection:
    • Impact of Color Psychology in Space Planning: Consider how colors affect mood and atmosphere.
    • Advice on Testing Colors with Swatches: Test paint colors in the intended space under different lighting conditions.
  8. Application Techniques and Tools:
    • Brushes, Rollers, and Sprayers: Each tool offers specific benefits and is suitable for different types of paint and finishes.
    • Preparation Tips: Proper surface preparation, including cleaning, repairs, and primer usage, ensures better paint adhesion and durability.

Lightmen Painting Serving: Portland, TigardLake Oswego, TualatinWest LinnMilwaukieSherwoodHappy ValleyOregon City, BeavertonHillsboro, Gresham

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