15 Apr

Key Takeaways

  • Durability and Luxurious Finish:
    • Oil-Like Durability: Advance® is a waterborne alkyd paint, which means it offers the hard, durable finish typical of traditional oil paints but with the easier cleanup and lower odor of water-based paints.
    • Resistance to Wear: Its formulation is designed to withstand physical impacts, making it resistant to scuffs, chips, and stains—ideal for surfaces like doors, trim, and cabinetry that frequently encounter wear and tear.
  • Ease of Use and Application:
    • Extended Open Time: The paint’s extended open time, or the period the paint remains wet and workable, is a significant advantage. This feature allows for adjustments during application, ensuring a smooth and even finish without brush marks, which is particularly beneficial in achieving professional-quality results on detailed work.
    • Consistent Application: This property also aids in maintaining a uniform appearance across larger surfaces, essential for both aesthetic appeal and long-term performance.
  • Environmental and Health Benefits:
    • Low VOC Formula: Advance® contains low levels of volatile organic compounds, making it safer for indoor use. Low VOCs are crucial for maintaining better indoor air quality, reducing the inhalation risks associated with more traditional high-VOC paints.
    • Sustainability: By opting for Advance® Interior Paint, users contribute to environmental conservation efforts, aligning with contemporary sustainability practices that favor products minimizing ecological footprints.

Advance Interior Paint by Benjamin Moore

IntroductionBenjamin Moore's Advance® Interior Paint marks a significant advancement in the realm of paint technology. Designed as a premium waterborne alkyd paint, Advance® combines the application properties and durability of an oil-based paint with the ease of use and clean-up of water-based paint. This makes it an excellent choice for high-impact areas such as doors, trim, and cabinetry, where a luxurious and durable finish is essential.

Unveiling Advance® Interior Paint

Advance® Interior Paint is available in several finishes, catering to various aesthetic preferences and functional requirements:

  • Satin (792): Offers a soft, pearl-like appearance that is ideal for areas where a slight gloss is desirable without the high shine of more reflective finishes.
  • Semi-Gloss (793): Provides a more lustrous finish than satin, making it perfect for doors and trim where durability and ease of cleaning are priorities.
  • High Gloss (794): Delivers a brilliant, shiny finish that is excellent for cabinetry and furniture, providing both outstanding durability and a striking visual impact.

These options ensure that regardless of the interior element you are painting, there is an Advance® finish that will meet your needs, providing both beauty and long-lasting protection.

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Exceptional Application and Feel

Advance® Interior Paint is renowned for its exceptional application properties, which contribute to a superior painting experience:

  • Smooth Application: Advance® flows and levels beautifully, which means fewer brush marks and a smoother finish. Whether you are using a brush, roller, or sprayer, the paint applies evenly and consistently, allowing for professional-looking results.
  • Extended Open Time: The paint’s formulation includes an extended open time, which allows for on-the-job adjustments without the rush, reducing the likelihood of errors and rework.
  • Durability: Once cured, Advance® offers a hard, durable finish that is resistant to scuffs, chips, and stains, making it ideal for high-use areas.
  • Low VOC Formula: Despite its alkyd base, Advance® maintains low VOC levels, making it safer for indoor use without the strong odors associated with traditional oil paints.

The combination of ease of use, exceptional finish quality, and robust performance makes Advance® Interior Paint a standout choice for anyone looking to enhance the durability and aesthetics of their interior woodwork and furniture. 

Features That Define Advance® Interior Paint

Benjamin Moore's Advance® Interior Paint is distinguished by its superior performance features, which make it particularly well-suited for high-end finishing jobs on doors, trim, and cabinetry. Key aspects like coverage, finish quality, and curing process set this product apart in the competitive market of interior paints.

  • Outstanding Coverage and Hide: Advance® is engineered to provide exceptional coverage, which means it effectively covers the underlying colors and materials with fewer coats. Its superior hide capabilities ensure that imperfections are smoothly covered, creating a clean and uniform appearance across all surfaces.
  • Curing Process: Unlike traditional paints, Advance® undergoes a unique curing process once applied. Over time, it hardens to a durable, furniture-quality finish that is both beautiful and resilient. This hardening process enhances the paint's resistance to scratches, chips, and general wear, making it ideal for surfaces that require frequent cleaning or are subject to heavy use.

benjamin moore portland oregon gloss

The Color and Technology Behind the Paint

The advanced performance of Advance® Interior Paint is also a result of Benjamin Moore's cutting-edge color technology and commitment to environmental responsibility.

  • Proprietary Waterborne Colorants: The paint utilizes Benjamin Moore's proprietary waterborne colorants, which provide vivid, lasting colors without compromising the paint's performance. These colorants ensure that each hue remains consistent and vibrant over time, enhancing the aesthetic appeal of your painted surfaces.
  • Low VOC Properties: Advance® is formulated to be low in volatile organic compounds (VOCs), making it safer for indoor use and reducing the environmental impact associated with higher VOC products. This feature is particularly important in maintaining indoor air quality and meeting stricter environmental regulations.
  • Gennex® Color Technology: At the heart of Benjamin Moore's innovation is the Gennex® Color Technology. This technology not only ensures that the paints are more durable and retain their color integrity but also improves their compatibility with a variety of surfaces. Gennex® technology enables the paint to maintain its depth and richness in color, regardless of the type of surface it's applied to, making it a versatile choice for any interior project.

These features underline why Advance® Interior Paint is a top choice for professionals and DIY enthusiasts who seek premium results in their painting projects. Its blend of aesthetic flexibility, environmental safety, and long-lasting durability ensures that every application not only looks exceptional but also stands the test of time. 

In Our Experience:

"For a professional, it’s a no brainer to use a paint manufacturer. It’s not because they are better in all ways but the main reason professional painters go to Sherwin Williams, Miller or Benjamin Moore, is that we get customer service at these places. Let me explain, if we go in to Lowe’s and get a gallon of paint and it fails on your house... not due to anything we did but because a bad batch of paint. You as the true consumer are going to look to me asking why the paint failed. No matter if it is truly our fault or not, by default it is. The manufacturers like Sherwin work with us to not just figure out what happened but also figure out compensation if it’s called for and advice when it is our mistake. When dealing with Lowe's and the like you get people that don’t know paint and have no reps to help us with issues. I guess knowledgeability has a lot to do with it as well."

The Versatility of Advance® Interior Paint Finishes

Advance® Interior Paint by Benjamin Moore offers a range of finishes, each suited to different applications and aesthetic preferences. Understanding the properties and recommended uses of Satin, Semi-Gloss, and High Gloss finishes can help you choose the ideal option for your project.

  • Satin Finish (792): Known for its velvety sheen, the Satin finish provides a moderately glossy surface that enhances architectural details subtly. It’s ideal for living rooms, bedrooms, and hallways where a soft luster is desired without overwhelming shine. Satin is also easy to clean, making it practical for high-traffic areas.
  • Semi-Gloss Finish (793): This finish offers a more reflective surface, making it excellent for trim, doors, and cabinets that benefit from added durability and washability. Semi-Gloss is commonly used in kitchens and bathrooms where moisture resistance and easy maintenance are crucial.
  • High Gloss Finish (794): For those looking for a dramatic, durable finish, High Gloss is the best choice. It is highly reflective and adds a glass-like finish to surfaces, perfect for furniture and cabinetry in a commercial setting or for standout pieces in residential spaces. Its superior durability also makes it suitable for areas subject to heavy use.

Tools and Resources for Perfect Application

To achieve the best results with Advance® Interior Paint, using the right tools and techniques is essential.

  • Recommended Tools: For most Advance® finishes, high-quality synthetic brushes or rollers are recommended. These tools help achieve a smooth, uniform application without brush marks. For High Gloss finishes, consider using a fine-bristle brush or a sprayer for an ultra-smooth finish.
  • Benjamin Moore’s How-to Guides and Videos: Benjamin Moore provides a wealth of resources to help DIYers and professionals alike get the best out of their products. Their online how-to guides and videos offer step-by-step instructions on everything from surface preparation to the final application. These resources are invaluable for ensuring professional-quality results, even for first-time painters.
  • Accessing Resources: You can access these helpful guides and videos directly on the Benjamin Moore website or by visiting a Benjamin Moore store. Many retailers also offer workshops or in-store demonstrations using Advance® paint, providing hands-on experience with the product.

benjamin moore portland oregon satin

Exploring Over 3,500 Colors

Advance® Interior Paint by Benjamin Moore offers an impressively vast color palette, ensuring that every decorator and homeowner can find the perfect shade for their project. With over 3,500 colors available, the possibilities are nearly endless, from vibrant hues to subtle neutrals.

  • Extensive Color Selection: Whether you’re looking for a bold statement color to breathe new life into a space or a soft, serene hue to create a calming environment, Benjamin Moore’s extensive selection has something to suit every taste and design aesthetic.
  • Tips for Choosing the Right Color:
    • Consider Lighting: The lighting in a room can significantly affect how a color looks. Test paint samples at different times of the day to see how both natural and artificial light impact the shade.
    • Think About Mood: Colors influence the mood of a room. For example, blues and greens tend to be calming and are excellent for bedrooms, while reds and yellows can energize a space, making them ideal for kitchens or playrooms.
    • Sample Before You Commit: Benjamin Moore offers sample pots that allow you to paint a small area of the wall. Seeing the color in your space and under your lighting conditions will help you make the best choice.

Sustainable Painting Solutions

Advance® Interior Paint not only stands out for its aesthetic versatility but also for its commitment to sustainability. The low VOC (Volatile Organic Compounds) formulation of Advance® paint highlights Benjamin Moore’s dedication to providing eco-friendly solutions.

  • Low VOC Feature: VOCs are chemicals found in many paints that can evaporate into the air and cause air quality issues, potentially leading to health problems. Advance® Interior Paint's low VOC formula significantly reduces these emissions, making it a safer choice for indoor environments and less harmful to the environment.
  • Environmental Benefits: Using low VOC paints like Advance® contributes to healthier indoor air quality and reduces the overall environmental impact. This feature is particularly important for homes, schools, and businesses where health and safety standards are a priority.
  • Importance of Eco-Friendly Solutions: In today’s world, sustainability is more important than ever. Choosing products that minimize environmental impact is crucial. Eco-friendly painting solutions like Advance® Interior Paint meet modern needs for durability and performance while also respecting the planet.

Advance® Interior Paint in Real-World Applications

Benjamin Moore’s Advance® Interior Paint has been a game-changer for many homeowners and professionals, dramatically transforming spaces through its superior finish and rich color palette. Here are a few real-world examples demonstrating its impact:

  • Case Study: A homeowner used Advance® Semi-Gloss to rejuvenate their kitchen cabinets. Originally a dull, dated finish, the cabinets were transformed with a vibrant blue shade that not only brightened the kitchen but also provided a durable finish that stood up to daily use. Before and after photos showed a stark contrast, with the after images depicting a modern, cheerful space.
  • Testimonial: A professional interior designer chose Advance® High Gloss for a client’s entryway trim and doors. The result was a luxurious, inviting entrance that impressed not only the homeowner but also guests. The designer praised the paint for its ease of application and the brilliant, durable finish that elevated the home’s overall aesthetic.


Benjamin Moore’s Advance® Interior Paint stands out for its unique combination of beauty, durability, and eco-friendliness. Its extensive color palette and variety of finishes make it suitable for a wide range of applications, ensuring long-lasting results that maintain their integrity and appearance over time. Whether you're updating a small room or undertaking a large-scale renovation, Advance® offers a solution that combines aesthetic appeal with practical performance.

Call to Action

Are you ready to transform your space with Benjamin Moore’s Advance® Interior Paint? Visit your local Benjamin Moore retailer or explore our online resources to discover the perfect color and finish for your next project. Embrace the blend of beauty, durability, and sustainability that Advance® offers and see the remarkable difference it can make in your home or business. Start your renovation journey today and experience the premium quality of Advance® Interior Paint. 


People Also Ask:

What makes Benjamin Moore's Advance® Interior Paint suitable for high-impact areas?

Advance® Interior Paint is a premium waterborne alkyd paint, designed to offer the durability and luxurious finish of oil-based paint alongside the ease of use and clean-up associated with water-based paints. This combination makes it ideal for high-impact areas such as doors, trim, and cabinetry, where a durable and aesthetically pleasing finish is crucial. Its formulation allows for excellent adhesion, resistance to scuffs, chips, and stains, making it a practical choice for areas subject to frequent use.

How does the extended open time of Advance® Interior Paint affect its application?

The extended open time of Advance® Interior Paint allows for more flexibility during application, meaning that adjustments can be made on the job without rushing. This feature reduces the likelihood of errors and rework, contributing to a smoother finish. It ensures that the paint can be applied evenly and consistently across surfaces, enhancing the professional quality of the finish and minimizing brush marks.

What are the environmental benefits of using Advance® Interior Paint?

Advance® Interior Paint by Benjamin Moore is formulated with low volatile organic compounds (VOCs), making it safer for indoor use and reducing the environmental impact. Low VOC paints contribute to better indoor air quality and are less harmful to the environment. Using Advance® Interior Paint aligns with modern sustainability goals by minimizing air pollution and potential health risks associated with higher VOC products, making it an eco-friendly choice for painting projects.


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