Digital Marketing Manager
Portland, OR, USA
Description
Lightmen Painting is seeking a creative and data-driven Digital Marketing Manager to lead our online marketing strategies. This Portland, OR-based role focuses on enhancing our digital presence, driving online engagement, and generating high-quality leads. The ideal candidate will be a digital marketing expert passionate about analytics, creative content, and delivering measurable results.
Requirements
- Education: Bachelor's degree in Marketing, Digital Media, or a related field. Equivalent work experience may be considered.
- Experience: Minimum of 3-5 years in digital marketing, with proven success in managing campaigns for lead generation.
- Skills:
- Expertise in SEO, SEM, Google Ads, and social media advertising.
- Proficiency with analytics tools (Google Analytics, SEMrush, etc.).
- Strong knowledge of content management systems (CMS) like WordPress.
- Experience with email marketing platforms and CRM tools.
- Graphic design and video editing skills are a plus.
- Exceptional organizational and project management abilities.
- Characteristics: Analytical, innovative, detail-oriented, and team-focused.
Bonuses
- Performance bonuses for achieving website traffic, conversion, and lead generation goals.
- Incentives for implementing successful campaigns that exceed engagement benchmarks.
- Team bonuses tied to overall marketing performance and client acquisition success.
Benefits
- Competitive salary with opportunities for growth.
- Comprehensive health benefits, including medical, dental, and vision.
- PTO and retirement benefits after 90 days of full-time employment.
- Professional development opportunities, including certifications in digital marketing tools and platforms.
- Flexible work environment with the option for remote work.
- Employee discounts on painting services and supplies.
Responsibilities
- Digital Strategy Development:
- Create and execute digital marketing plans to boost online visibility and engagement for Lightmen Painting.
- Conduct market research and competitor analysis to refine strategies.
- Develop and manage content calendars for blogs, social media, and email campaigns.
- SEO and Content Optimization:
- Optimize the company's website and blog, 'Lightmen Daily,' for Google NLP and SEO best practices.
- Research and implement strategic keywords to improve search engine rankings.
- Oversee the creation of engaging, high-quality content aligned with the company’s voice and goals.
- Advertising Campaigns:
- Plan, launch, and manage PPC campaigns on platforms like Google Ads and Facebook Ads.
- Track campaign performance and adjust strategies to maximize ROI.
- Social Media Management:
- Lead efforts to grow Lightmen Painting's presence across social media platforms.
- Create and schedule compelling posts, stories, and videos.
- Engage with followers, respond to inquiries, and foster a strong online community.
- Analytics and Reporting:
- Monitor and report on KPIs, including website traffic, lead conversion rates, and campaign success metrics.
- Use insights to refine strategies and improve overall digital marketing performance.
- Collaboration and Innovation:
- Work closely with the Marketing/Sales team to align online and offline efforts.
- Stay updated on the latest digital marketing trends and tools, incorporating innovative ideas into campaigns.